The franchise phenomenon

Is there any doubt that the "franchise" has a business model the way we do business? When was the last time you ate at a local non-franchised restaurant, attended a coffee shop franchise, not for rent, or a lawn service without a license?

Franchising as a concept has existed since the Middle Ages, when medieval courts or other men granted the right to maintain the ferries, the markets are active and carry out professional activities of business. In early 1900, when Henry Ford franchiseDistributors for its Model-T car, and while the oil companies, gas stations, local franchise. But it was not until Ray Kroc is that we have seen the transformative power of this model for our economy.

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Ray Kroc, the founder of McDonald's has been a pioneer in the franchising business model. Originally a "milk-shake mixer" seller, Kroc was fascinated with the speed of the machines that he peddled, and also a Mom & Pop-style burgers are two fascinating walkBrothers Dick and Mac McDonald. The original "McDonald's" did not have indoor seating and a limited selection of burgers, fries, sodas and shakes, but could not fashion customer service at Henry Ford's assembly line in less than 60 seconds. Kroc saw the potential of entrepreneurs, the replication model in hundreds of stores. The owner wanted nothing to do, so Kroc an agreement on the method developed by the McDonald's to respond.

The franchise phenomenon

Kroc accepted this model franchise duplicatenationally, and would collect 1.9% of sales of each restaurant. While the franchisee incurred in the beginning of a new situation, they were able to use the business model and proven brand recognition in order to reduce their risk.

Kroc knew that it was the success of this company is in the process and not the product. He developed the procedures for every aspect of business, how to use lots of onion, as each restaurant has to be cleaned. Kroc developed in "Hamburger University", asto get training center for new franchisees, as we operate a successful business. Today there are over 25,000 McDonald's restaurants worldwide.

Over the years, the federal government to enact laws governing the franchise model in order to protect potential franchisees from fraud and also to ensure the anti-trust laws were not violated. Twenty-two States have enacted their own legislation, with particular attention to disclosure and regulatory "fairness" between the franchisor andFranchisee.

largely with the legal battles, the franchise has grown in the U.S. (and worldwide) as a business model, mitigated the risk to the potential entrepreneur. However, note that the start-up is still inaccessible for the average American and the company's success is not guaranteed.

Entrepreneur.com ranks the top 10 franchise offices in the United States for 2010 and potential start-up costs):

1) U-Bahn ($ 84K - $ 258K)
2) McDonald's($ 995K - $ 1.8)
3) 7-Eleven ($ 40K - $ 775K)
4) Hampton Inn ($ 3.7 million - $ 13M)
5) Supercuts ($ 111K - $ 239K)
6) H & R Block ($ 26K - $ 84K)
7) Dunkin 'Donuts ($ 538K - $ 1.76m)
8) Jani-King ($ 11.4K - $ 35K)
9) Servpro ($ 102K - $ 161K)
10) ampm Mini Market ($ 1.835M - $ 7.6 million)

The failure rates of new franchises are a number of factors (competition, the support of the franchisor, franchisee management skills, etc.).

In 2007, a survey by the Small Business took SUAdministration (SBA), which provides funding for start-up offers some examples of franchise failure rates of individual franchised brands (which were made here generically) given. I expect that if the survey again in 2010, the figures would be much worse.

* Transmission of business services: 10 percent

* Hardware-Chain: 6 percent

* Ice cream shop: 0 percent

* Second Ice Cream: 7 percent

* Bagel Store: 26Percent

* Real estate companies: 4 percent

* Fried Chicken restaurant: 10 percent

* Mobile computer repair: 8 percent

* Hair Styling Salon: 5 percent

* Second Hair Styling Salon: 7 percent

* Smoothie Business: 23 percent

* Home Heating Services: 4 percent

* Pet Supply Chain: 15 percent

* Pizza Restaurant: 15 percent

* Second Pizzeria: 0 percent

* Third Pizzeria: 19 percent

* Solarium: 14Percent

franchising business model has changed our economy. This is a business model that reduces risk, while a business model for the entrepreneur. However, start-up costs are prohibitive for the average American, and the success of the new company is by no means guaranteed.

The franchise phenomenon

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